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Cartography with Mapbox Studio

Modern day map making is one of the most complex and fun projects I've worked on. Below is just a snapshot of some of my process with designing a data driven map.

Highlight Local Discovery

Goal: Provide a ground truth representation for points of interest with a map first interface. In order to focus on content versus streets and roads, we needed to separate content engagement from navigation.

By doing so, we were able to visually prioritize places and events compared to roads, streets and highways.

Contextual Relevancy

Managing large amounts of data through relevancy was key to creating an easy user experience. 

Controlling data based on zoom level allowed me to highlight neighborhood labels when the user is zoomed out and street labels when the user is zoomed in, for example. 

From user reserach, I was able to identify the optimal default zoom level for a mobile experience and worked closely with our development team to tweak this as we learned more about our user’s behavior.

Map Layer Styling

I led the visual styling of our light map. Based on user research, we needed an interface that would perform in all conditions; outside on a sunny day, inside at night, on partner sites and many other use cases. 

I wanted to create a full sensory experience and was inspired by swedish interior design; straightforward and functional but ever so playful. To encourage users to get out of tech and into real life, I knew it was also important to create a sense of approachabality and safety.

The result was a cool and clean map interface perfect for everyday users as well as being embedded on partner sites.